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Certified Strategic Mapping Consultant

Gain Clarity.
Build Direction.
Plan for Growth.

Three powerful 2-hour sessions. Two focused weeks. One complete 12-month strategic roadmap so you can stop reacting and start leading with intention.

3

SESSIONS

2 hrs

Each

12 mo

Plan

2 wks

Window
YES, I'M READY
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Start Any Time of Year
Strategic
7 Strategic Pillars Covered
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All Sessions Within 2 Weeks
Sound familiar?

You're the visionary and the integrator, and it's exhausting.

You've built something meaningful. You have the vision, the drive, and the ideas. But somewhere between the big picture and the day-to-day, things get blurry — and you're the one holding it all together.

You're reactive instead of strategic — putting out fires instead of building the future

You have a dozen priorities and no clear way to decide what comes first

Your mission, vision, and values feel fuzzy — or they're not guiding real decisions

Profitability is murky — you're not sure which offers are actually moving the needle

You're heading into a new quarter without a documented plan to execute against

That's exactly where Strategic Mapping comes in.
"

"You've built something meaningful, but growth has brought complexity. You may be feeling overwhelmed, reactive, or unsure about your next move. The Strategic Mapping process is the critical first step — giving you the direction you need to move forward with confidence."

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The offer

What Is Strategic Mapping?

A structured, intensive engagement that evaluates your business across seven critical strategic pillars and delivers a clear, actionable 12-month plan you can actually execute.

3

Sessions

2 hours each

2 Wks

Completion Window

All sessions within two weeks

$3,500

Total Investment

Start any time of year

How it works

Three Focused Sessions That Deliver Real Results

Each session builds on the last, moving you from deep discovery all the way to a documented roadmap you can hand to your team.

SESSION 01
01

Deep-Dive Discovery

We assess your business across all 7 strategic pillars — uncovering strengths, gaps, and hidden opportunities. We look at your mission, vision, values, financials, and operations with fresh eyes.

Session 02
02

Strategy Alignment & Priority Mapping

We align your findings with your vision and goals, mapping priorities and identifying the highest-impact areas to focus on first. Crystal clarity on what matters this quarter versus next.

Session 03
03

Plan Delivery & Quarterly Roadmap

We deliver your complete 12-month strategic project plan with quarterly milestones — a clear, actionable roadmap so you leave knowing exactly what to do and when.

Covering every critical area of your business

The 7 Strategic Pillars We Assess

1
Financial Steadiness

Revenue health, cash flow patterns, profitability, and financial resilience

2
Visibility & Brand Reach

Market presence, marketing effectiveness, and brand positioning

3
Product Development

Offerings pipeline, refinement processes, and market fit

4
Operational Efficiencies

Systems, workflows, and process optimization across your business

5
Team Growth & Scaling

Hiring, talent development, and organizational structure

6
Customer Experience

Client satisfaction, retention, and service delivery quality

7
Personal Growth

Leadership development and founder well-being — because you are the engine of this business

What you'll walk away with

Every Client Leaves with Clarity and a Documented Plan

Absolute clarity on your mission, vision, and values

So every decision is grounded in what actually matters to you

A documented 12-month strategic project plan

With clear annual goals and the projects to get you there

Quarterly project milestones

Breaking your plan into actionable 90-day priorities you can execute

Profit numbers and profitability clarity

Know exactly which areas of your business are driving growth

An annual planning framework

To guide your decision-making throughout the entire year ahead

A readiness recommendation

A documented pathway forward tailored to your unique needs and next phase

Imagine having total clarity on...

→ Your mission, vision & core values
→ Your profit numbers & profitability
→ What is priority this quarter vs. next
→ Which projects to execute first
→ Your team structure & hiring roadmap
→ Your complete 12-month strategic plan
Is this right for you?

Strategic Mapping Is Ideal For...

This is especially powerful for visionaries who are also playing the integrator role and need a deep-dive into what is really going on in the business.

This IS for you if...

You're a visionary who is also running the day-to-day operations
You're growing but feeling overwhelmed and reactive without a clear strategic plan
You lack a documented strategic plan or annual roadmap for your team
You need to evaluate your business across all critical operational areas
You're ready to invest in clarity and direction for your next phase of growth
You want to start any time of year — not wait for January 1st

This is NOT for you if...

You're looking for a done-for-you implementation service (that's a different engagement)
You're not ready to commit to three focused sessions within a two-week period
You want a generic template rather than a plan built specifically for your business
You're not yet ready to be honest about what's working and what isn't in your business
Kind words

What Clients Are Saying

★★★★★
"

Working with Raquel through the Strategic Mapping process was an extremely valuable exercise for both me personally and for the future direction of Franchise Performance Group. The sessions were highly conversational, in-depth, and thoughtful, which made it feel less like a templated engagement and more like a true strategic partnership.

The 12-month roadmap exercise was equally valuable. Priorities that previously felt scattered and overwhelming became organized into a structured, logical sequence focused on the highest-impact initiatives first. The process helped create clarity around not only what needed to be done, but the proper order in which to execute.

Overall, Raquel brought a strong combination of operational thinking, strategic perspective, accountability, and thoughtful challenge to the process. I walked away with significantly more clarity around the direction of the business and the framework needed to move it forward.

Nick Pepitone

CEO, Franchise Performance Group

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Certified
Strategic
Mapping
Consultant
Your guide

Raquel Castillo

FRACTIONAL INTEGRATOR & COO •CERTIFIED STRATEGIC MAPPING MODEL™ CONSULTANT

As a COO, I saw it time and time again — when businesses didn't have healthy teams or effective systems, the organization struggled. The right hand didn't know what the left hand was doing, and everything was on the CEO's shoulders to get right.

As a Certified Strategic Mapping Model™ Consultant, I bring a structured, proven framework to help visionary leaders gain clarity on their business from every angle. In just three focused sessions, we go deep on your mission, vision, values, financials, operations, and priorities — and you walk away with a plan you can actually execute.

Certified Strategic Mapping Model™ EOS Integrator Advanced Member Fractional COO EOS Integrator Masterclass Graduate
Your investment

Ready to Build Your Strategic Roadmap?

This is a high-touch, personalized engagement. Spots are limited to ensure every client gets the full attention their business deserves.

Strategic Mapping

3 Sessions · 2 Hours Each · Completed Within 2 Weeks
Total Investment
$3,500
Completed within two focused weeks · Start any time of year
  • Three 2-hour intensive strategy sessions (all within 2 weeks)
  • Full assessment across all 7 strategic pillars
  • Documented 12-month strategic project plan
  • Quarterly project roadmap with milestones and 90-day priorities
  • Annual planning framework to guide decision-making all year
  • Readiness recommendation — a documented pathway forward tailored to your needs
Book Your Sessions

Have questions first? Request a call and we'll talk it through.

Got questions?

Frequently Asked Questions

What exactly happens in each session?

Each session is two hours and builds on the last. Session 1 is a deep-dive discovery across all 7 strategic pillars of your business. Session 2 focuses on aligning your findings with your vision and mapping priorities. Session 3 is where we deliver your complete 12-month strategic plan with quarterly milestones. All three sessions take place within a two-week window.

When can I start? Do I have to wait for a new year or quarter?

You can start any time of year — no need to wait for January 1st or the beginning of a quarter. Strategic clarity is valuable whenever you're ready for it. Once you book, we'll schedule all three sessions within a two-week period that works for you.

What do I need to prepare before we begin?

You don't need to come with anything polished. I'll guide you through a pre-session intake to gather the context I need. The most important thing you bring is honesty about where your business is right now — the good, the messy, and the uncertain.

Are the sessions virtual or in-person?

All sessions are conducted virtually via video call, so we can work together no matter where you're located. You'll receive a calendar invite with a video link once your sessions are booked.

What makes this different from a regular strategy call?

This is not a single brainstorming call. Strategic Mapping is a structured, certified process that evaluates your entire business across 7 pillars and produces a documented, actionable 12-month plan. You walk away with something tangible — not just notes from a conversation.

What if I want ongoing support after Strategic Mapping?

Strategic Mapping is a powerful standalone engagement, and it also serves as an excellent foundation for deeper work together. After your sessions, you'll receive a readiness recommendation outlining what next-level support could look like — whether that's fractional integrator services, 1:1 coaching, or another engagement.

Is there a payment plan available?

Please reach out to discuss payment options. You can request a call or send a message and we'll find a solution that works for you.

Let's build your roadmap.

You're just three sessions
away from total clarity.

Stop heading into the next quarter without a plan. In two weeks, you'll have the clarity, direction, and documented roadmap to lead your business with confidence.

Book Your Sessions

Questions? Request a call — I'd love to connect.